Start-ups in M-Commerce, Paving Their Way to Success

The most important characteristic of an app to be successful on M-commerce platform is being user-friendly and engaging. In the past few years we have witnessed a vast growth of smartphones and through digital marketing the promotion of India’s tech start-up in the m-commerce field have increased. An estimate of 114 start-ups were online by December in the calendar year 2015, with an approx. funding of $542 million i.e. Rs.3, 595 crores.

Let’s take examples of some start-ups who are really doing well in this field:

Ola Logo

Ola- Book Taxi in India

Being the largest taxi aggregator in India, Ola quoted a growth rate of 30 times since the last one year and now fulfils over one million booking requests a day. The Ola owner, Mr. Bhavish could clearly see that, M-commerce was growing at the speed of light and would only get better in the times to come. His vision was to introduce a technology that bridges the gap and connect the cab owners with the commuters through the Internet, telephone or a mobile phone app. But more than all that or what at least on an equal note, what helped them was M-commerce (mobile). The Ola app makes it far more easier for the consumer to search and book a cab anywhere at any time without much of a hassle, merely through their Smartphone. And with the amount of connectivity this would create and only increase the convenience for the masses. Mr. Bhavish decided to capitalise on this untouched factor, and took the leverage of this growing industry. By 2014, the company has reached a network of more than 200,000 cars across 100 cities. Additionally, it was also clocking an average of more than 150,000 bookings per day and also was now sitting on 60% of the market share in India.


Hotstar logo

Hotstar- Go Solo

Hotstar approaches to a larger and valuable target audience. The younger generation and also those in the 25-and-above age bracket are appreciating the concept, “Go Solo”, yes, that is what they say! The App was launched on 1st of February and became the fastest to cross one million download marks in six days. It outdid apps like Facebook (10 months), Instagram (2.5 months) and Twitter (one year) and has managed to cross 10 million downloads in just 40 days since its launch. The app is widely preferred by users as it offers cost-free content availability and technology solutions for bandwidth and content discovery. It has identified the very common issue of India, that is the bandwidth problem. Hotstar has targeted the app only model make it easy for the Indian users to browse specific episodes from a particular show which can even be operated at as low as 50kbps. According to ALEXA, Hotstar is now ranked 123 among all websites in India, and the global rank is 1997, which is improving day by day. The Tele Web Audience Measurement system has also declared Hotstar as the most reached online sports platform. If a correct marketing strategy is opted for a good product like Hotstar it will get high traffic for sure.


Faasos-logo (1)

Faasos- Delicious Food At Your Doorstep

Faasos founders Jaydeep Barman & Kallol Banerjee, says that the decision to go app-only was because 97% of Faasos’s sales comes from that channel. It is one of the known names in the food technology business and the first food tech company to go app only in India. They initially started taking orders on Twitter and then launched the app in July 2014. Faasos observed that even Tier 2 cities showed tremendous traction for ordering via the app. They were also inspired by the big players shifting to the app only platform over the time. Faasos was also named as the most convenient ordering app in India and had a vision to reach the most remote places of the country which was possible through an interactive mobile application. Faasos has distinct advantages over its fellow competitors and now they easily reach their target audience without any hassle.



redBus- Book Bus Tickets Anytime Anywhere

From the very beginning, Prakash Sangam, CEO of kept following the ‘Mobile Only’ model for their product development process. redBus completed its first million downloads in 18 months while the next one million came in just four months’ time. It has crossed 2 million app downloads across its three platforms and now accounts for about 35% of its online transactions. Half of its traffic comes from mobile. It is the first app in the market to introduce features like ‘Bus Tracking’, ‘Virtual Boarding Points’, ‘Password-less logins’ and etc. redBus have worked on ‘App Store Optimization’ (ASO) which has helped them improve their discoverability on the app stores.



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